TL;DR:
MatchaBot’s (Moongoat’s sister brand) hojicha is crafted from the stems of tencha, creating a clean, smooth flavor that's less grassy than matcha. With a slightly higher caffeine content, it has a rich, roasty flavor that's both satisfying and energizing. Enjoy it hot or iced, and explore its unique character as an antioxidant-rich alternative to traditional matcha. Perfect for personal enjoyment or elevating your café's menu.
"Hojicha" (ho-jee-cha): An Exploration of Roasted Tradition
In the world of Japanese tea, hojicha stands apart. This roasted green tea, derived from tencha, shares roots with matcha but offers a wholly different experience – warm, nutty, and deeply soothing. At MatchaBot, we’ve embraced this tea’s essence, brewing it in hot or iced forms, capturing its character while offering a taste that feels both ancient and entirely new.
We welcome you to bring home a piece of this tradition*, or enhance your café or restaurant’s menu with our high-quality hojicha.
Matcha and Hojicha – Two Sides of a Story
Both matcha and hojicha are born from tencha, but their paths diverge at the point of flavor and craft. Where matcha maintains a vegetal brightness, hojicha journeys further, through a roasting process that deepens its flavor. This transformation results in a rich, toasty character with hints of cocoa and caramel – a reflection of the warmth of Japanese culture itself.
Crafting a Different Hojicha – A MatchaBot Legacy
Our hojicha represents not just a tea but a dedication to quality. Unlike many hojichas, which are pulverized and lose nuance, we take a meticulous approach, grinding tencha stems and leaves. This creates a smoother, cleaner flavor, one that tells a story of care, respect for the process, and commitment to taste. A lighter roast gives our hojicha a gentle character, setting it apart from the darker, sometimes burnt profiles of others. Each sip reveals the harmony and balance of the tea – a tribute to tradition, a mark of MatchaBot’s philosophy.
Flavor & Experience – Roasty, Smooth, and Soulful
Drinking our hojicha is a sensory journey. With its roasty caramel notes, hints of vanilla spice, and a comforting warmth, it’s a tea that can be both energizing and grounding. Enjoy it hot or iced, and you’ll taste the journey from tencha leaf to finished brew. Pair it with our café menu, or create your own moments of calm and reflection at home*.
A Drink of Wellbeing – Antioxidant-Rich & Full of Life
Hojicha doesn’t just delight the senses; it also nourishes. Like matcha, it carries a wealth of antioxidants, offering wellness in every cup. Crafted from the stems and leaves, our hojicha is both flavorful and wholesome, making it a mindful choice for those seeking balance and vitality.
Bringing Hojicha into Your World
- For Cafés, Restaurants, and Hotels: Elevate your beverage offerings with the pure, clean flavors of our hojicha. To experience this tea in its best form, explore our wholesale options.
- For Personal Enjoyment: Discover the soul-soothing warmth of our hojicha for yourself*, savoring the comfort of tradition in every cup.
MatchaBot’s hojicha is more than a tea; it's a reflection of our journey, a product of passion, and a celebration of craftsmanship. We invite you to share in this experience, whether through a cup in our café or in the comfort of your own space*. Let the clean, roasty flavors transport you to the heart of Japanese tea culture – a place of peace, quality, and time-honored tradition.
*Please note: Personal tins for at-home use are currently not available, but stay tuned for updates!