TL;DR
Green coffee prices have risen by 128% in the past year, driven by climate change, rising demand, and supply chain challenges. To continue providing high-quality coffee, MoonGoat will implement a modest price increase. Your support helps sustain ethical sourcing, exceptional coffee, and a thriving coffee community.
Navigating Rising Coffee Prices in 2025: What It Means for MoonGoat Customers
As we welcome 2025, one of the most pressing challenges for the coffee industry is the unprecedented rise in green coffee prices. At MoonGoat Coffee, we are committed to transparency and quality, so we want to share what’s happening in the global coffee market and how it impacts the coffee you love.
The Global Picture: Why Are Coffee Prices Rising?
The cost of green coffee—the unroasted beans that serve as the foundation for every cup—has skyrocketed in the past year. In 2024 alone, prices for green coffee increased by 128%. Several factors have contributed to this surge:
- Climate Change: Unpredictable weather patterns in major coffee-producing regions, such as Brazil and Colombia, have significantly impacted harvest yields. Droughts, frosts, and erratic rainfall have led to lower production volumes.
- Rising Demand: As global coffee consumption continues to grow, the pressure on supply chains intensifies, further driving up prices.
- Supply Chain Challenges: Ongoing logistics issues, including higher shipping costs and labor shortages, have added additional strain to the industry.
- Currency Fluctuations: For many producers, shifts in exchange rates have increased operational costs, which are passed down the supply chain.
What This Means for MoonGoat
Over the past year, MoonGoat has faced the challenge of absorbing these rising costs while maintaining the quality and consistency you expect. We’ve resisted raising our prices for as long as possible, prioritizing your coffee experience over profit margins. However, with green coffee prices rise and more increases likely on the horizon, we must make an adjustment to sustain our business and support the farmers and producers who supply us.
Starting in the new year, our coffee prices will increase slightly. This adjustment ensures we can continue to source the highest-quality coffee, pay fair prices to our producers, and invest in sustainable practices across our supply chain.
Why Quality Still Matters
Despite these challenges, we remain steadfast in our commitment to:
- Supporting Producers: MoonGoat works with trusted suppliers and small-scale farmers who prioritize quality and sustainability. Paying fair prices ensures they can continue producing exceptional coffee while supporting their communities.
- Sustainability: We invest in environmentally friendly practices, from eco-friendly packaging to working with farms that champion sustainable agriculture.
- Your Experience: Every cup of MoonGoat coffee is crafted with care, and we will never compromise on the standards that set us apart.
How You Can Help
We understand that price increases are never ideal, but they are essential to preserving the integrity of what we do. By continuing to choose MoonGoat, you’re supporting:
- Ethical sourcing practices
- High-quality coffee production
- A thriving coffee community
If you have questions about these changes or want to learn more about our coffee sourcing and sustainability initiatives, please feel free to reach out. Transparency is at the heart of what we do, and we value your trust and loyalty.
Thank You for Your Support
We’re deeply grateful for the MoonGoat community. Your passion for coffee inspires us every day to innovate, adapt, and serve you the best coffee possible. Together, we can navigate these challenges and continue enjoying the coffee experiences we love.
Why These Changes Matter
We’re working hard to balance rising costs with delivering value. Coffee prices have skyrocketed, with C-Market prices rising 128% in 12 months. Still, we’ve absorbed many of these increases, allowing our cost of goods sold (COGS) to grow from 37% to 44% of every dollar we bring in.
We’re also doubling down on our mission: To Be the Most Traceable Coffee Company in the Universe.
Traceability ensures price increases go directly to producers while driving innovation to keep costs sustainable.
Looking Ahead
We see these adjustments as part of a bigger shift in coffee—a chance to create better products for the long term. Thanks for being part of the MoonGoat journey!
Got questions or thoughts? Let’s chat: David@moongoat.com